UI/UX

I created several landing pages used to promote new products, vendors, and programs at FSA Store. I also had the opportunity to research and develop tools intended to improve to the customer experience at FSA Store.

LPFSA Landing Page

This project entailed designing and building a landing page that explains the purpose of a LPFSA (Limited Purpose Flexible Spending Account), while also highlighting brands and opportunities to shop products or services that are eligible under a LPFSA.

Byte Landing Page

This page was created to showcase a partnership between FSA Store and Byte, a dental care company. The goal of the project was to highlight the perks of using Byte’s at-home aligner impression kit and educate customers on how they can use their FSA towards the aligner kit as well as other dental expenses. This page also tied into a larger campaign for Byte that can be viewed here.

FSA Deadline Tracker

I redesigned the workflow of a user signing up for the FSA Deadline Tracker alert system, which texts reminders to the user when their flexible spending account deadline is approaching.

Quick View

For this project, I researched examples of how a quick view tool can be implemented, and apply those findings to the FSA Store shopping experience.