Campaigns
I developed color palettes and initial creative concepts for digital marketing campaigns at FSA Store. I often worked with other designers to apply that branding to various channel assets that were part of each campaign.
FSA Deadline
Developed a color palette and type treatment to achieve a wintery theme without leaning into traditional holiday colors.
Created a shot list of the products to be featured in the creative, and worked with Jonathan Bishop Photography over Zoom to photograph imagery for the campaign.
Developed the initial homepage hero and email assets, and mentored other designers as they built out the remaining assets within the branding for the campaign, to achieve a cohesive experience across all marketing channels.
FSA Grace Period
Developed a color palette and type treatment with a spring feel for the March 15 FSA grace period deadline.
Sourced vendor imagery to create two sets of creative assets - one speaking to the FSA grace period, and one promoting a sitewide “buy more, save more” sale to get customers excited about buying FSA eligible products.
Created the initial site and email assets, and reviewed the paid social media assets other designers created to ensure a cohesive experience across all marketing channels.
Byte Launch
Heart Health Sale
